Marketers vs. Developers the Email Templating Problem
For as long as I can remember the standard mail merge process has always been one dimensional in that you are doing little more than poking holes in your document and filling them in with a flat data source of some sort. Which is wonderful for non-technical people looking to send out a quick email to their list and fill in a couple fields to make the email more personal. But while easy for non-technical people to use, doesn’t usually meet the needs of more complex email that needs to be sent out, like invoices which need modern programming features such as loops and conditional statements. ...